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Becky John wanted an image focussed, mobile friendly website to show off her fashion styling portfolio with different sections dedicated to the different sectors she works in. Becky had no existing identity work and this was to be part of the project remit.
My research into the industry revealed most fashion portfolio websites to be fairly restrictive, fixed ‘postcard’ style websites. I proposed getting away from this by having a gallery driven website designed to fit and fill the visitor’s screen, whatever it may be. This resulted in a bold, highly responsive site that showcased Becky’s work to the fullest without the interface distracting from the imagery.
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